BrainFood Book Club Experiment Results – 6 months later

BrainFood Book Club Experiment Results – 6 months later

In Jan 2019, I announced the Brainfood Virtual Book Club. It was a new experiment that could go horribly wrong, but I thought WHY NOT? It’d be a fun learning experience. And, I’m all about learning and trying new things.

Six Months Later, what have the results been? It’s been AMAZING! We’ve regularly meet the 1st Monday of the month, during lunch hours. Results… we’ve created a really new ecosystem of friends. That’s right. Strangers have become friends. This experiment has become a success and has become one of our new essential tools in our tool kit! 🙂

We have shared so much about our personal lives, that was stimulated by the book topic. It’s remarkable how much we have learned about ourselves through this. In fact, this monthly virtual get together has become our FUEL that gets our engines running for the next few weeks. This virtual business book club has sparked and inspired so much, from asking for help, to brainstorming to just laughter during our lunch hour. We do publish, some of the highlights & ‘AHA’s from our book club, but we edit out all our personal stuff. It’s kinda like Vegas. What happens in BrainFood Book Club, stays there.

We’ve read some incredible titles to date:

  1. February 4th, 2019: Coaching Habit by Michael Bungay-Stainer
  2. March 4th, 2019: Instant Motivation by Chantal Burns
  3. April 8th, 2019: The Three Questions by Don Miguel Ruiz
  4. May 6th, 2019: Your One Word by Evan Carmichael
  5. June 3rd, 2019: Back to Human by Dan Schawbel
  6. July 8, 2019: Best Self: Be You, Only Better by Michael Bayer 
  7. August 12th, 2019: Get Rich, Lucky Bitch by Denise Duffield Thomas
  8. Sept 9th, 2019: This is Marketing by Seth Godin

Want to join but afraid you won’t have time to read. Guess what! You don’t need to read the book to join the BrainFood Book Club 🙂 We meet once a month, for 45 minutes, virtually, during lunch. It’s a great way to network, get energized and inspired. Feel free to join, it’s free, it’s fun and a great way to learn & get inspired with others. I’ve added the BrainFood Book Club link here. Feel free to share with others that might need a little extra ‘juice’ in their mojo!

We are always looking for new titles to add and we’re open to recommendations.

P.S Have you registered for the #FutureProof course? Stay ahead of the curve –

E90: What marketers should know about positioning with April Dunford

E90: What marketers should know about positioning with April Dunford

We have the brilliant & talented April Dunford on the podcast today. She’s a much sought-out international speaker on the topics of Positioning, Market Strategy and New Product Introduction. April is a positioning consultant. 7 successful technology startups and 3 global tech giants, over 16 products and more. She knows how to make magic happen & she’s sharing these secrets in her new book called ‘Obviously Awesome – how to nail product position, so customers get it, buy it and love it!”


Entrepreneur, Inventor, Innovator, Creator  —  What do You Mean?

Entrepreneur, Inventor, Innovator, Creator  —  What do You Mean?

I spend my days speaking with business and creative people and have discovered that many people use words related to innovation interchangeably. Here are the definitions that I use — in business consulting, here in my blog and on the CanInnovate podcast.


The traditional definition of an Entrepreneur is a person who organizes and operates a business or businesses, taking on financial risk. The key here is the word business. A business is when you have a product or service and customers, and operate the enterprise to produce a profit.


An Inventor is someone who creates a new product/process for the first time. It’s a unique way of doing something. This can be big or even small. Facebook, for instance, is seen as inventive and continues to be inventive. Whereas, so was the George Foreman Grill or the Suzanne Somer’s Thighmaster (the latter is mostly gone now, but was a craze in the 1980s where you could sit on your couch and tighten and tone your inner thighs with a simple resistance mechanism.)


An article in Time magazine last year listed 25 Best Inventions of 2017. The list included Jibo, a personal robot that looks like a toy robot, it turns to face you, giggles and dances, unlike the other personal robots such as Amazon Echo and Google Home. Other inventions on the list included specialty ice cream, inventions for shoes and cars, a wearable breast pump, and even glasses that give sight to the blind — eSight3 — it translates algorithms to enhance the images that people who are legally blind can see. Super expensive at $10K, but early adopters are keen.

Inventions are distinct from innovation. An invention is something new or unique that is basically first to the market. Early adopters will often flock to an invention before other variations and similar products are developed.

Innovation, by contrast, is an improvement to an existing product, process, thinking or service. The word Innovation comes from the Latin word, Innovatus, which means to ‘renew or change. Think of intermittent windshield wipers. That was an innovation to the existing product of windshield wipers.

In another example, when I used to travel all the time I never understood why flight duration never seemed to improve. When I travel to the UK, flight times have generally been between 7–8 hours (depending on the wind). Now, it looks like Supersonic jumbo jet will have flights from London to New York in under 3.5 hours. Now that’s an improvement to an existing product. Here are some other innovations:


  • Animated Emojis — with the new iPhone X — you can turn yourself into an animated Emoji. They’re called Animojis and have characters that can be used to create messages based on your voice and facial expressions. Fun!


  • In essence, it is every company’s competitive advantage, what makes them different than anyone else


And finally, Creativity. There are lots of methods to unleash creativity: From brainstorming with a group, to lucid dreaming on your own. And businesses expect that by unleashing creativity within their organizations they will get some ideas generated that could lead to either an invention or radical innovation from within. Creativity/Curiosity can unleash many ideas. Certainly one way to access your creativity is to find ways to let go of your barriers and allow yourself a safe space in which to explore ideas. After all, the idea is to colour outside the lines or think outside the box or better yet, change the box to an octagon!


And, of course, innovation and creativity are not just for business. These tools can be applied to our careers (when we get in a career rut) or in our lives when we realize that we are not where we want to be.


And, if you feel your creativity, or opportunities to be creative, peaked in childhood — exploring, being curious, asking questions, then maybe it’s time to give your adult self permission to be a kid again.


Innovation starts with curiosity. So, what are you curious about???


You can also hear the CanInnovate podcast on iTunes, GooglePlay, Stitcher, SoundCloud, TuneIn Radio, Podbean, YouTube, iHeartRadio and Spotify

Email us at: [email protected]

We are always looking for guests for our podcast!:)

The Difference Between Good and Exceptional

The Difference Between Good and Exceptional

Both of my parents are exceptional cooks. Really and truly, Exceptional! I am often happy to bring over plastic containers for leftovers! That good!


The other day, I went over to my parents and was complimenting my mom on this amazing dish. She regularly makes this dish, as it’s one of my favourites and it’s always delicious. This time, it was even more spectacular than usual. My dad had made it.


It got me thinking about the difference between good and exceptional. The difference between these 2 dishes, weren’t the ingredients or the approach. It was because my Dad made it for my birthday and did it with love! That’s the difference. 


My mom got so used to making the dish and it’s always delicious. But having someone else making it with passion, love and curiosity, elevated the dish to a new level.


As for my mom, she transitioned the reins of her signature dish to my dad. She is happy that her husband has more reasons to cook for her and she gets to enjoy being cooked for! 🙂 She continues to make new dishes, that she hasn’t tried before. 


Look around in your office and see who is curious to learn and master new skill(s). Let them try and see if they can make a new magical dish. And take the opportunity to elevate your next new challenge.


Let me know your thoughts.



If you liked this article – you might enjoy this: How to Say No Elegantly



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