E90: What marketers should know about positioning with April Dunford

E90: What marketers should know about positioning with April Dunford

We have the brilliant & talented April Dunford on the podcast today. She’s a much sought-out international speaker on the topics of Positioning, Market Strategy and New Product Introduction. April is a positioning consultant. 7 successful technology startups and 3 global tech giants, over 16 products and more. She knows how to make magic happen & she’s sharing these secrets in her new book called ‘Obviously Awesome – how to nail product position, so customers get it, buy it and love it!”

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