E 102: Riverdale: Design Thinking Approach Wins Big Viewership & Respect

E 102: Riverdale: Design Thinking Approach Wins Big Viewership & Respect

I’ll be honest, I’ve always been a Brandon Walsh girl over Dylan McKay! I have to say, I just watched Netflix’s Riverdale episode, and how they honour Fred Andrew (who was played by Luke Perry). I have to say… WOW! They really nailed it!

How they handled Luke Perry’s death, was absolutely beautiful. The writers truly honoured Luke Perry and the audience that grew up with him. We got to truly mourn his death (here is a little photo tribute). My sister and I were bawling throughout the entire episode. These writers were definitely thinking with their hearts and that level of empathy was so evident. We actually felt like we attended his funeral and got to say goodbye to him. They invoked so many memories and really helped us along the journey. There were a few hidden surprises, that just took our breath away.  

This got me thinking about how this is a great example of design thinking. First of all, we all hear the words design thinking but it’s hard to envision and understand. Design Thinking is Human- Centered design, versus system centered. The Riverdale show writers, really understood their target market. Having all the Riverdale parents being teen idol stars from the 80’s, we know from Luke Perry, Molly Ringwald, Mark Consuelos, Skeet Ulrich, Robin Givens & Mädchen Amick

They really kept the audience in mind when writing this episode. They really understand & understood their target audience and the different audience personas. Which means that every piece of content speaks to the audience personas. Which is exactly why this Riverdale episode and the funeral of Fred Andrews (aka Luke Perry) was such a big deal. How they handled this so tastefully, will encourage even more loyalty.  

Design Thinking provides a hybrid approach to problem solving. It does not just look at data analytics and science, it also uses emotions and intuition. Design Thinking really provides a hands-on-approach to problem solving. Not just researching on a computer or google to problem solve. It wants you to get out their on the field to talk to people to ‘hear’ & ‘understand’. Less talk and more action. It’s an iterative process, where we seek to understand the user, challenge ‘same-old’ assumptions , and redefine problems to identify additional opportunities. Design Thinking is a total shift to the mindset.  

There are lots of times that we get caught up in meetings and not actually talking to people that would be impacted. We make decisions without doing early testing. Designing the solution in real-time with the actual end users (aka  people that will be using their solution), is where you will hit that sweet spot.

Here are some tips for you to start to embrace design thinking

  • Know thy audience, including audience Personas – get to truly understand your audience. What are they struggling with? What are worked well before? What doesn’t?
  • Learn from Failures – so try and test early. Get out there and listen and learn. Don’t just sit there and google to do research. Design Thinking goes beyond a computer, it goes back to the basics (pre internet time). Just get out there and talk to people!
  • Embrace Ambiguity – don’t be afraid of not knowing things. This is where many folks fall victim to ‘Imposter Syndrome’. Look at the gaps and unknowns as clues. Play detective and enjoy the mystery. It will allow you to be open to hearing and exploring new possibilities. One of my favourite quotes “I have not failed. I've just found 10,000 ways that won't work.”Thomas A. Edison
  • Iterate & continuously improve – don’t develop something and go into a black box, until you finish developing everything. Touch base with your customers/target audiences frequently, grab their feedback to improve things throughout the process.

I hope this helps. I’ve also included a free little checklist to help you find questions to gather feedback. Just click here REFLECTIONS AFTER ACTION REVIEW. It takes 10 minutes to do a reflection to thinking.

 

Let me know what your thoughts are. 

Best Always,

Sapna

 

Links:

Innovation Training – Design Thinking Mindsets

What was Luke Perry Cause Death

Luke Perry Fiancee Wendy Madison Bauer Tribute

Luke Perry's life in photos memorable moments

Riverdale parents 80's TV shows

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E 101: The Truths about Overcommitting & Underdelivering & how to NOT do it!

E 101: The Truths about Overcommitting & Underdelivering & how to NOT do it!

This is the 1st of the new professional development ‘tune-up’ series! Short mini session, to elevate your game.Who has ever experienced working with a contractor/technician/repair person? As soon as we say this, we know.. UGH.. it’s going to be an awful and painful experience.

It’s beyond frustrating and we end up going through 32 flavours of emotion. From being patient, to irritated to angry. It’s amazing what happens, when these contractors overcommit and under-deliver.  

Think of the experience that we go through, we someone like a contractor/technician or anyone in our lives underdeliver. There is a reason why parents always say ‘please don’t promise things to my kids, that you’re unable to deliver’. There is a massive fallout and disappointment that occurs. It’s hard to repair and pick up the pieces for someone to break promises.

It’s interesting, we all know how it feels – which feels AWFUL! Yet, so many of us to this at work.

We have a habit of saying ‘yes’ at work.  We don’t want to disappoint someone, or don’t want to be seen as collaborative.  Then, we sit down and realize that we can’t make that timeline. We try to make it work but we just can’t do it. Some of us, may get all stressed out trying our best to make the timelines, some will just continue working on our own timelines (often, failing to communicate or notify the other vested party that we can’t make that timeline). Yet, we all KNOW how it feels to be let down.

Here is the impact of not managing expectations of not being able to make the timeline.  TRUST IS BROKEN. Yup, ultimately, we stop trusting the other person. They get seen as unreliable and the perception of ‘take their timelines and commitments’ with a grain of salt. 

It happens all the time. Now, there are ways to mitigate this risk. Here are some practical tactics.

SCOPE IT OUT:

Don’t commit to anything, until you take the time to scope things out.  Just say ‘let me get back to you on timelines, I want to scope things out’. What you’re saying is, let me do some due diligence to come up with a realistic plan that will generate a win-win. This shows a level of maturity. Then break down the task into smaller tasks & timelines. This needs to be looked at holistically, with all the other items that you have. Sometimes, saying YES to something, means that we need to say NO to something else. Or better yet, we can ask our supervisors/bosses/stakeholders to help us re-prioritize. 

MANAGE EXPECTATIONS:

If you don’t know the expected turnaround time – Sit down and talk.  Align on what is feasible and what isn’t feasible during that timeline. Find out, what do they need 1st. What is their minimum acceptable product/deliverable that they need. They may not need everything, just a few things. One of my favourite lines is, “when is the latest that I can get this back to you’? You'll be surprised, you might be thinking at the end of the week and they may be thinking the end of the month. Not everyone is reactive!

COMMUNICATE:

Look folks, people are not mind readers. This part always drives me insane… just like those that don’t signal to change lanes. It doesn’t take much to send a quick message to say ‘Got the request, just looking into it’. This shows that you’ve acknowledged their request and it’s not going into a black hole. Give them quick updates or even let them see drafts. Communicate with them THROUGHOUT the journey, not just at the beginning and at the end. 

OPTIONS:

If you can’t do something, be upfront. I am a girl that likes options. I always provide 2 or 3 options. I don’t want to be seen as the person that throws things over the fence and say ‘catch- it’s your problem’. I want people to know, that I may not be able to do something because of X,Y,Z reasons. However, here are a few options that might help you solve this issue. For example, Sally is doing something similar and you might be able to leverage this  or I can do it, in a few weeks (beginning of Dec) or there I could oversee one of their team members and they can do the work and I can coach them through it.  

People like options, they want to know that there is no dead end. Can you imagine, going to the doctors and being told that there is no options to get healthy! Don’t be that person! Provide options, so that people know there is hope. They will respect you for your honesty and the ability to think things through.

I’ve got a freebie for you.  After Action Review or Reflections review. I do this at the end of every milestone or deliverable.  I’ve created a free cheatsheet for you, that you can easily download and try. Just click here REFLECTIONS AFTER ACTION REVIEW. It takes 10 minutes to do a reflection to thinking.

Let me know what your thoughts are.

#FutureProof Course

Learn management consulting timeless secrets that will always keep you ahead of the curve.

Connect the Dots:

How to turn strangers into meaningful network relationships.

Cheat sheet:

Optimize the networking benefits with less effort? Less effort, More results and so much more.

E90: What marketers should know about positioning with April Dunford

E90: What marketers should know about positioning with April Dunford

We have the brilliant & talented April Dunford on the podcast today. She’s a much sought-out international speaker on the topics of Positioning, Market Strategy and New Product Introduction. April is a positioning consultant. 7 successful technology startups and 3 global tech giants, over 16 products and more. She knows how to make magic happen & she’s sharing these secrets in her new book called ‘Obviously Awesome – how to nail product position, so customers get it, buy it and love it!”

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E81: Connect the Dots and a Series of Networking Tips and Cheat Sheets

E81: Connect the Dots and a Series of Networking Tips and Cheat Sheets

As many of you know, I’ve been working on my networking book. Boy, that’s been a journey of UPS & DOWNS! Fear, Anxiety, Excitement, Dreams, Reality, Unknown.. I’m literally my own 52 Flavors of Emotions. This is what happens, when you do things totally outside your NORM. I’ve always wanted to write. It’s no secret, my grammar sucks most of the time. However,  you can hire editors to make you look like a rockstar!

 

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