From building planes for Airbus, to creating Augmented Reality products for online shopping, Jason have always worked to make consumer experiences better at scale. He is from South Africa but now live in Toronto. Jason enjoy drone photography, and pick up hockey and classical music concerts.
This episode is really special and it is for those that are going in a direction that may not have legs. Your spidey senses maybe telling you that!
Jason and I chat about the importance of pivoting. Jason is such a down to earth and humble person. He really truly gives back and wants people to learn, as he learns and grows. Jason is a serial entrepreneur and knows how to make magic happen. I think one of his superpowers is the ability to listen and deeply hear what the other person is saying.
In this episode, we chat about:
The pivot and shift to HeyTaylor
The power of designing solutions with the client
How to land important meetings, when you don’t have the initial contacts
A hidden gem of a resource within the government
Where he got the inspiration for the company name…it’s not what you think!
And so much more
About Hey Taylor:
Hey Taylor is a company that focuses on strengthening relationships between retail stores and customers online. They create ecommerce merchant products in Augmented Reality for shoppers to try before they buy while they shop online. They help increase sales and reduce returns.
The team at Hey Taylor primarily develop tools for the homegrown Shopify platform and it's merchants and also work with a lot of local Toronto based customers. They use the diversity of the city to get input into how to improve their experience as Canadians are quite thoughtful when it comes to creating respectful and friendly relationships.
Daniel Eberhard is the CEO of Koho which offers an alternative to the traditional banking experience. He has built his career as an entrepreneur by finding ways to create scalable mission-driven companies.
I spend my days speaking with business and creative people and have discovered that many people use words related to innovation interchangeably. Here are the definitions that I use — in business consulting, here in my blog and on the CanInnovate podcast.
The traditional definition of an Entrepreneur is a person who organizes and operates a business or businesses, taking on financial risk. The key here is the word business. A business is when you have a product or service and customers, and operate the enterprise to produce a profit.
An Inventor is someone who creates a new product/process for the first time. It’s a unique way of doing something. This can be big or even small. Facebook, for instance, is seen as inventive and continues to be inventive. Whereas, so was the George Foreman Grill or the Suzanne Somer’s Thighmaster (the latter is mostly gone now, but was a craze in the 1980s where you could sit on your couch and tighten and tone your inner thighs with a simple resistance mechanism.)
An article in Time magazine last year listed25 Best Inventions of 2017. The list included Jibo, a personal robot that looks like a toy robot, it turns to face you, giggles and dances, unlike the other personal robots such as Amazon Echo and Google Home. Other inventions on the list included specialty ice cream, inventions for shoes and cars, a wearable breast pump, and even glasses that give sight to the blind — eSight3 — it translates algorithms to enhance the images that people who are legally blind can see. Super expensive at $10K, but early adopters are keen.
Inventions are distinct from innovation. An invention is something new or unique that is basically first to the market. Early adopters will often flock to an invention before other variations and similar products are developed.
Innovation, by contrast, is an improvement to an existing product, process, thinking or service. The word Innovation comes from the Latin word, Innovatus, which means to ‘renew or change. Think of intermittent windshield wipers. That was an innovation to the existing product of windshield wipers.
In another example, when I used to travel all the time I never understood why flight duration never seemed to improve. When I travel to the UK, flight times have generally been between 7–8 hours (depending on the wind). Now, it looks like Supersonic jumbo jet will have flights from London to New York in under 3.5 hours. Now that’s an improvement to an existing product. Here are some other innovations:
Animated Emojis — with the new iPhone X — you can turn yourself into an animated Emoji. They’re called Animojis and have characters that can be used to create messages based on your voice and facial expressions. Fun!
In essence, it is every company’s competitive advantage, what makes them different than anyone else
And finally, Creativity. There are lots of methods to unleash creativity: From brainstorming with a group, to lucid dreaming on your own. And businesses expect that by unleashing creativity within their organizations they will get some ideas generated that could lead to either an invention or radical innovation from within. Creativity/Curiosity can unleash many ideas. Certainly one way to access your creativity is to find ways to let go of your barriers and allow yourself a safe space in which to explore ideas. After all, the idea is to colour outside the lines or think outside the box or better yet, change the box to an octagon!
And, of course, innovation and creativity are not just for business. These tools can be applied to our careers (when we get in a career rut) or in our lives when we realize that we are not where we want to be.
And, if you feel your creativity, or opportunities to be creative, peaked in childhood — exploring, being curious, asking questions, then maybe it’s time to give your adult self permission to be a kid again.
Innovation starts with curiosity. So, what are you curious about???
Having experienced dynamic challenges and barriers throughout her personal life and career, while falling in love with tea somewhere along the way, Sheena decided to combine passion and purpose through entrepreneurship. After becoming a certified Tea Sommelier, through the Tea & Herbal Association of Canada, Sheena decided to combine passion and purpose through entrepreneurship.
Tease Tea was born as an outlet to self empower through tea while also supporting women around the world. A portion of proceeds from every order supports organizations dedicated to the empowerment of women through Tease Tea's Charity Program.
In 5 short years, Sheena has built Tease Tea as solopreneur side hustle out of her condo to a million dollar business empowering tea lovers in 30+ countries.
in iTunes by Wild A. Bandon from USA on July 31, 2018
Saphna really knows how to keep things moving. Good stuff!
Love Sapna and her podcast
in iTunes by So1222 from Canada on January 10, 2019
Listen, there’s a gap in identifying the innovators in Canada. Love her interviewing style, and how she really gets in-depth with her guests. Keep it up!!
Sapna’s enthusiasm is infectious!!
in iTunes by Nicole Holland @ BBRShow.com from Canada on November 26, 2018
I love how Sapna is so passionate about introducing the world to Canadian innovators, and is one in her own right as well. Her drive to constantly improve this show for her listeners and guests is a level of dedication that few podcast hosts have.